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About Thrive

Thrive was founded in 2005 with a mission to produce the VERY best in pet nutrition, whatever the cost! 

Having been in the food business for more than 30 years we had seen the marketing nonsense that was around pet foods. ‘Fishy and Meaty’ was a classic description for pet products that were like ‘fish and meat’ BUT were not actually fish nor meat. Cats need ‘meat’ not vegetable protein flavoured to be fishy and meaty!
We have seen a HUGE increase in pet obesity and health issues over the past 20 years. We all know that eating McDonald’s every day will harm you given that all of the brands that you know are owned by the biggest food manufacturers in the world, like Nestle and Mars masterfoods., it’s all no surprise!

Clearly the world has changed enormously with the arrival of the internet and the old days of ‘smoke and mirror marketing’ where they hide the lies, has had its day, as we can all find out the truth these days and this will grow and grow and pet owners will find out the truth!

So we decided that this was an opportunity to make a difference! To take the VERY best ingredients, process them as gently as possible and ensure they are nutritionally balanced and communicate that with our slogan ‘0% nonsense!’

Many pet food brands are just marketing companies. Thrive is NOT! We didn’t start thrive to build it up and sell it but rather for it to last for generations, so it is vital that we always take the moral high ground and use the very best and tell the truth!

The interesting thing about using the VERY best ingredients and finding the gentlest way to process them is they become amazingly palatable and absolutely adored by pets. Unfortunately this also means they aren’t cheap, real food never is.  In fact we may be the most expensive pet foods and treats anywhere in the world BUT unlike other pet food brands we start with the product and whet it ends up costing is what it ends up costing. It has taken us 10 years to become a £10m brand with sales in more than 18 countries, so we know you care enough, if you know enough!

Thrive is now available EVERYWHERE! From supermarkets, to pet shops, to veterinary surgeries to small and large internet retailers, in fact if you can’t find it at your preferred retailer then this says more about them than us.

Check out our products; our dry cat foods are the highest meat content available, up to 90%! Our cans of foods are hand filled with added vitamins and minerals so they are complete. Our treats and are made with simply meat or fish and then freeze dried which is as gentle a process as possible. They all are wheat and gluten free and contain absolutely no added colours, sugar or preservatives so you can be sure you are meeting your pets dietary needs whilst keeping them in optimum health.


If you still aren’t convinced then, as the saying goes ‘the proof of the pudding is in the eating’! So get some, try some and then you’ll get some more!

To all of you, from all of us at thrive - Thank you and ‘keep caring’!

Christmas Deliveries

We wouldn't want any four-legged friends to be left without their Thrive over the holiday period, so we thought we’d inform you of our delivery dates.

All orders placed before 2pm on the 24th will be dispatched that day but will only be delivered on the 29th.
All orders placed between the 24th and 2pm on the 31st will be delivered by Friday 2nd Jan.

Holiday Greetings from all of us at Thrive!

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