About Thrive

Having been in the food business for more than 30 years we had seen the marketing nonsense that surrounded pet foods. So we decided that this was an opportunity to make a difference! To take the VERY best ingredients, process them as gently as possible and ensure they are nutritionally balanced and communicate that with our slogan ‘0% nonsense!’

Many pet food brands are just marketing companies. Thrive is NOT! We didn’t start thrive to build it up and sell it but rather for it to last for generations, so it is vital that we always take the moral high ground and use the very best and tell the truth!

The interesting thing about using the VERY best ingredients and finding the gentlest way to process them is they become amazingly palatable and absolutely adored by pets. This also means they aren’t cheap, real food never is. In fact we may be the most expensive pet foods and treats anywhere in the world BUT unlike other pet food brands we start with the product and what it ends up costing is what it ends up costing.

It has taken us 10 years to become a £15m brand with sales in more than 18 countries, so we know you care enough, if you know enough! Thrive is now available EVERYWHERE! From supermarkets, to pet shops, to veterinary surgeries to small and large internet retailers, in fact if you can’t find it at your preferred retailer then this says more about them than us.

Check out our products:-

Our dry cat foods have the highest meat content of 90% Chicken anywhere in the world!

Our cans of foods are hand filled and with added vitamins and minerals and unlike other brands they are complete and nutritionally balanced recipes.

Our treats and are made with simply 100% meat or 100% fish and then freeze dried which is as gentle a process as possible. They all are wheat and gluten free and contain absolutely no added colours, sugar or preservatives so you can be sure you are meeting your pets dietary needs whilst keeping them in optimum health.

If you still aren’t convinced then, as the saying goes ‘the proof of the pudding is in the eating’! So get some, try some and then you’ll get some more!

To all of you, from all of us at thrive - Thank you and ‘keep caring’!