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Thrive Pet Foods

  • Why Lady Dinah’s Cat Emporium choose Thrive as their preferred cat food...


    At Lady Dinah's, the cats are kings and queens: we couldn't serve anything to the Cat Emporium Cats unless they gave it their seal of approval and that they certainly have done.

    But we have too, of course. The cats know what they like, but they can't read the label!

    There are plenty of things we like about Thrive. The high percentage of good quality meat that goes into the product - no dodgy gristly bits, soya nor wheat based meat substitutes - is great for the cats. We choose the chicken-based foods for the morning feeds as they have very minimal food smells and the cafe stays fresh-smelling after breakfast. We save the slightly more pungent, fishy foods for the late night feeding, although on balance, we think they're still better smelling than most supermarket brands.

    On the subject of smells, and at risk of offering a little too much information: a good quality food, in addition to a good covering litter, is an effective contributing factor in minimising unpleasant smells on the way out, as well as on the way in, and that's a really important thing for us too.

    For indoor cats with less active lifestyles, a low fat content is also an important property of the food we choose for our cats and helps us maintain healthy body condition.

    For indoor cats in a colony, hydration is critical in managing things like cystitis. We like the free liquid in Thrive Complete Wet Foods, as it helps our cats take in the hydration they need.

    As for the treats: well, those seem to endorse themselves. We only need to shake the tube to see why they're great. They're the only treats we feel comfortable using in the cafe due to their simple ingredients. We have to make sure the cats don't take too many each day, but we feel these are the safest and (according to the cats) the most palatable treats we can offer them on regular basis.



    Loki is a very talkative cat and is practically a walking advertisement for Thrive Complete Wet Food! He is always first at the bowl an will often cry like a baby when he sees me, hoping to get some treats. He's really active and playful, a bit possessive over his favourite toys at the point he will growl when asked to let them go. When he wants cuddles, he will roll on the back and ask loudly for someone to come and rub his belly!



    Biscuit is a shy, beautiful lady. She is quiet, loves to watch from her spot more than being the centre of attention. It's hard to get her into playing, but a little string piece running on the floor and disappearing under a carpet will usually get her involved! She's also a big fan of Thrive Complete Wet Food and although she's not the first to the bowl, she's always the last to leave!



    Carbonelle (b&w on the left) and Wookie (tabby on the right), contending a tube of Thrive Cat Treats. We have to tell customers that they must make Wookie walk to them for treats. He's such a slob, he will allow people to feed him where he sits! Cheeky boy, we have to make sure he makes an effort or he doesn't get any treats at all.



    Carbonelle is a little ball of fluff and energy. When she's up for playtime she's unstoppable and will run and jump after a ball, or go crazy chasing a piece of string! Here she is reclining with her tube of Thrive Cat Treats.  When I shake the tube at the café, the cats will come running!



    Romeo (ginger and white on the left) and Adamska (black cat and Loki's twin on the right). Here Romeo is being given a Thrive Cat Chicken Treat. Giving the occasional treat is an expression of love and can really help strengthen the bond between cat and owner.

  • Happy Valentine’s From Thrive

    Show your pet some love this Valentine’s Day! Here are some great tips of ways we can show love for our four-legged friends.


    1) Who Doesn’t Like Chocolates On Valentine’s Day? Cats Don’t! It’s bad for them (dogs too!). Cats don’t even have the taste bud receptors to pick up on sweet tastes. As strict carnivores they prefer meat, so treat your cat with Thrive Complete. It’s the world’s first wet cat food with 90% pure meat.

    2) Hide And Seek With A Treat! This is a fun game to play, which also exercises your dog’s sense of smell. Hide piece of Thrive ProReward somewhere in the house or garden and challenge your dog to find it.

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    3) It’s Puppy Love! Puppies need the same amount of care, love and attention that one has to give a child. Puppies need to be fed with a proper balanced diet to ensure healthy growth and development. Avoid feeding your puppy with table scraps. Instead treat your puppy with Thrive Kind & Gentle Dog Treats.

    4) Valentine’s Day Means Caring For Others… throughout the year! One thing that clients and patients get most stressed about during the post-op period are their dogs or cats having to wear one of those old-fashioned lampshade collars. For a more comfortable alternative, choose the Thrive Comfy Collar.

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    5) Give Your Cat A Massage This Valentine’s Day. Scratch, stroke or pet your cats in the right areas. Their favourite spots are under the chin, on the cheeks, the bridge of their nose, behind the ears, the thinly furred patches in front of their ears, and on the back. Treat them with a couple of Thrive Cat Treats and your cat will be in kitty heaven.

  • Happy New Year from thrive

    Let’s make 2014 the happiest and healthiest year yet! Follow our 5-step New Year’s Resolution guide to help your pet thrive:

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    1) Learn What Is In Your Pet’s Food. For some useful guidance, check out our updated FAQ’s section on the website.

    2) Get Into A New Exercise Routine. Find a fun way to walk your dog and socialise at the same time. For some ideas click here.


    3) Make Sure You Take Your Pet To The Vet Every Six Months. A visit to the vet is a great way to start the new year and the perfect time to ask for advice and update your pet’s food. Meet Richard, our expert vet!

    4) Teach An Old Dog New Tricks. Studies show that mental stimulation can help reduce cognitive deterioration in aging animals and also strengthen the bond between pet and owner. Reward them with ProReward.

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    5) Get To Know Your Pet. Did you know cats were originally desert creatures? Unlike us humans, this means that they naturally hydrate themselves through the food they eat rather than the water they drink. It is precisely for this reason that thrive® Complete uses ‘free liquid’ instead of ‘bound jelly’ to provide optimum hydration for your cat and therefore reduce the risk of any organ related health issues.

  • Our top 10 pet travel tips

    Dog on Beach - Pet Travel

    1.  Before travelling abroad with your pet, check out the rules and regulations outlined by the UK government on their website:

    2.  Unexpected delays are part of travelling, so make sure you pack extra food and water.

    Pet carrier

    3.  Ensure enough breaks so your pet can stretch its legs and sniff out its new surroundings.

    4.  If driving, always park in the shade and never leave your pet along in a parked vehicle.

    5.  Bring a favourite toy and treats to keep your pet entertained during the journey.

    6.  Before you leave, make sure your pet’s ID tag is up-to-date and includes your mobile phone number.

    7.  Look up a good vet at your destination ahead of time.

    8.  Make sure your pet is safely secured if travelling by car or aeroplane.
    Dog Friendly Britain

    9.  Look for a pet-friendly place to stay. We like the following website for the UK:

    10.  Talk to your vet well ahead of travelling if you are worried about travel sickness or anxiety.

  • Richard’s advice on vaccinating your pet


    Immunity is the body's ability to fight off viruses and bacteria, it can be achieved in one of three ways; Via transfer of antibodies through mother's milk (maternally derived immunity), following infection and recovery (Disease) or via exposure to a killed or inactivated pathogen without suffering clinical signs (Vaccination).

    The aim of immunisation is to balance maternally derived immunity (MDI) and vaccination in order to prevent disease.


    As long as newborns receive an appropriate amount of their mother's milk (colostrum) they will inherit immunity to the diseases that their mother is immune to. This immunity is passive and will gradually wane over the first 6-12 weeks of life. If animals are vaccinated during this period, they will not mount an appropriate immune response and will not become immune to the diseases.

    The aim is to allow the maternally derived immunity (MDI) to wane sufficiently for vaccination to be effective without having a long period of susceptibility to disease. This is different for every animal but vaccines are currently licensed for use at 8 & 10 weeks in puppies and 9 & 12 weeks in kittens. The WSAVA (The world small animal veterinary association) currently recommends a third vaccination at 14 weeks of age for puppies and this is designed to ensure solid immunity initially so that vaccination frequency can be reduced in later life.


    The core components of vaccination are against Distemper, Hepatitis and Parvo virus, there are also vaccinations available to protect against Leptospirosis (Weil's disease), some of the components of Kennel Cough (Bordetella and Parainfluenza) and Rabies if your pet goes abroad.


    All of these vaccinations require boosters at different intervals (1-3 years) and people may be surprised at this given the relative infrequency of human vaccination.

    dog puppy vaccinationOne fairly prosaic reason for decreased vaccination interval is simply that animals don't live as long as humans, so an annual vaccination against leptospirosis (in dogs) is roughly analagous to a 10 year vaccination interval against tetanus (in humans).

    Another reason is that humans are coming into contact with thousands or tens of thousands of people every year and constantly topping up their immunity to lots of diseases. Pets usually come into contact with only tens or maybe a hundred other animals each year and so exposure to an actively infected animal can overwhelm their immune system.

    Vets should be keen to minimise the amount of vaccinations that your pet receives, we still request yearly visits but your pet should only be vaccinated with the specific components of the vaccine that they require.


    Your vet will ensure your puppy has everything they need to keep them healthy. To keep them happy they need love, exercise and appropriate training. Puppy classes are great, your puppy can socialise with other dogs and learn basic commands. The cornerstone of behaviour training in dogs is to reward the good and ignore the bad. We use Thrive ProReward treats for this. Dogs love them so will be keen to do as you ask. They are a simple healthy treat so you're not filling them up with e-numbers in the name of good behaviour!

  • Meet Richard, our Expert Vet!

    Richard Harper BVetMed MSc MRCVS

    A word from Rich:

    'In my practice we use Thrive ProReward every day and in almost every consult.  Many dogs find the vets stressful and in these instances you need a really high value reward to convince them that it’s not the end of the world. We may try and fob them off with some regular biscuits (this usually works for the Labradors) but the more discerning patients demand something a bit special and Thrive’s liver treats fit the bill. Positive reinforcement is a vital part of dog training and we are now in the fortunate position where many of our patients pull to get in to the practice. We’d like to think that this is due to our kind nature and expert handling but who are we kidding, it’s the liver they want!'

    Richard Harper BVetMed MSc(Onc) MRCVS.

    Thrive's resident vet

    Check out Richard’s Vet Practice at

  • So, you've decided to get a dog.....

    Your New Dog

    Fantastic! Dogs enrich people’s lives. They are a constant source of fun. They offer

    companionship and encourage you to live a healthy lifestyle. They are honest and loving and they trust you implicitly. They do all these things and what they ask in return is simple affection and care.

    Choosing the right one

    Dogs are all individuals and how they behave as adults are in large part down to their early life experiences. There are, however, breed characteristics which should inform your choice.

    Think about:

    • How much space do you have?
    • Are you at home some/most/none of the day?
    • How are you planning to exercise your dog?
    • Do you have young children?
    • Are you able to re-home an adult dog?

    Different breeds carry different propensities for health problems and behavioural characteristics. These are too numerous to list here, so if you would like advice about a specific breed then please talk to your vet about it. We see this as a really important part of the help we can provide you and your dog, so please do phone or drop in if you have questions.

    Please do also consider re-homing a dog. Staffies are often mistreated but are, in our experience, one of the most loving, fun and trustworthy breeds around.

    And there’s nothing wrong with a mutt! Local charities like All Dogs Matter have plenty of lovely dogs looking for forever homes.

    At The Breeder

    The breeder should be able to give you lots of helpful advice about rearing your puppy and the best ones should be interested and conscientious.

    Things your breeder should do:

    • Allow you to visit the pup with their mum.
    • Supply you with kennel club documentation if they are registered
    • Have wormed the pups with a licensed product from 2 weeks of age.
    • Provide environmental enrichment and lots of human contact so that puppies are not fearful of new people or stimuli as they mature.
    • Have tested for hereditary diseases if appropriate.
    Provide a good quality puppy diet.

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Christmas Deliveries

We wouldn't want any four-legged friends to be left without their Thrive over the holiday period, so we thought we’d inform you of our delivery dates.

All orders placed before 2pm on the 24th will be dispatched that day but will only be delivered on the 29th.
All orders placed between the 24th and 2pm on the 31st will be delivered by Friday 2nd Jan.

Holiday Greetings from all of us at Thrive!

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