As strict carnivores, cats require a diet that is rich in meat and fish to provide them with the right nutrients. Conventional dry cat food can be high in carbohydrates and low in protein - with sometimes as little as 4% meat. Now, using state-of-the-art technology, we’ve created a new breed of dry cat food with unparalleled amounts of protein and all the essential vitamins and minerals your cat needs to Thrive.

Thrive PremiumPlus Chicken has the highest meat content (90%) of any dry cat food in the world, while the 70%+ fish content ofPremiumPlus Salmon & Herring is amongst the highest in dry cat foods.

Cereal and grain-free, Thrive PremiumPlus uses a small amount of low-glycemic sweet potato and potato to bind the protein together. These ingredients are low fat, hypoallergenic and easily digestible - ideal for cats with wheat intolerances or sensitive stomachs.

All our dry foods are complete and nutritionally balanced. Formulated with the optimum levels of vitamins and minerals, they include essential fatty acids Omega-3 and -6, and vital Taurine which cats are unable to produce themselves.

Thrive PremiumPlus Dry Foods are:

• Made without cereals, soya, wheat or rice
• Made without artificial colours or flavours
• Made without preservatives
• Made without genetically-modified ingredients
• Suitable for all breeds of cat, from kitten to senior

Give your cat the ultimate taste experience today with our three irresistible flavours:

• 90% Chicken
• 70% Salmon & Herring
• 90% Chicken with Turkey