At Thrive, we make our cat foods differently to other brands. We use the best human quality ingredients, such as chicken breast or fish fillets, and avoid adding colours or thickeners, which cats don’t need nor care about. Our focus is on providing the essential nutrition that cats need to thrive and it transpires if you take the highest quality ingredients and process them gently they taste amazing too. Each batch may well have slight variances in colour, reflecting the natural appearance of real foods. Our wet food range is packed by hand into the can and then gently steamed in its natural broth. We offer a variety of recipes to ensure optimal gut health for cats. 0% Nonsense®, 100% fantastic!